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Muscular Dystrophy Association

Customer Success Story

MDA saves over $10 million by consolidating 64 legacy systems with Certinia

 

By deploying Certinia on Salesforce, Muscular Dystrophy Association connected financial and client data across 90+ regional offices to eliminate fragmented software tools.

 

Summary

Prior to implementing Certinia, MDA struggled to overcome severe data fragmentation across its nationwide footprint. The organization deployed Certinia Financial Management (FM) Cloud and Professional Services (PS) Cloud natively as an integrated platform that unifies core financial and accounting workflows across dozens of distributed offices. By connecting its processes, MDA successfully reclaimed millions to reinvest directly into vital patient care. 

Bio

Celebrating its 70th anniversary in 2020, MDA has grown over time. As a leading health non-profit in the United States, MDA dedicates its efforts to transforming the lives of people living with muscular dystrophy, ALS, and related neuromuscular diseases through accelerated scientific research and holistic care programs.

Company Size

Medium (500+ employees)

Results

Unifying scattered operations onto Certinia enabled MDA to defeat legacy data gaps and execute workflows with massive efficiency.

$ 0 M
saved from consolidation with Certinia
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legacy systems consolidated
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offices connected

The challenge for Muscular Dystrophy Association

Outgrowing an outdated system architecture

MDA struggled with fast paced global expansion creating an inability to organize patient records efficiently. This severe lack of financial centralization created chaos across their nationwide network of offices. 

Their primary pain points were:

  • Outdated systems: Organic growth over 7 decades left the non-profit relying on legacy software that failed to evolve alongside its shifting operational needs.
  • Data fragmentation: Operating across 64 disconnected systems isolated tracking mechanisms and created financial chaos across the business.
  • Operational friction: Siloed workflows across more than 90 individual U.S. offices blocked clear corporate alignment and transparent reporting.
  • Heavy manual tax: Employees were forced to spend hours manually gathering data from disparate systems to manage daily records.
  • Obscured fundraising tracking: Tracking valuable donor contributions and monitoring how funds were targeted toward the core mission was highly inefficient.
  • Restricted leadership visibility: Disjointed financial records kept corporate leaders from gaining the immediate visibility required to make well-informed programmatic choices.

Needing a unified platform to efficiently trace donations and manage its workflows, MDA sought a consolidated solution to run a connected business.

Certinia helped us create a more agile, data-driven nonprofit, allowing us to reinvest over $10 million into mission-critical programs.

Ruth Ann Dailey
Chief Development Officer, Muscular Dystrophy Association

How Certinia helps Muscular Dystrophy Association

Establishing a platform for non-profit organic growth

Certinia FM and PS Clouds enabled MDA to move all key financial and service processes to one platform. Supporting their business expansion, Certinia delivers total transparency across dozens of distributed offices. Now MDA can track client records with confidence while also efficiently managing internal finances to eliminate data silos across the entire company. 

Unified cloud environment

Deploying Certinia directly inside their native architecture allowed MDA to consolidate its financial and service processes onto a shared framework. This end-to-end alignment seamlessly coordinates with the non-profit's other operational workflows removing traditional cross-departmental data gaps.

Distributed operational menus

Now, non-finance employees across MDA’s nationwide network of offices can effortlessly order critical resources, request services, and execute local transactions. By utilizing Certinia, team members can handle routine operational steps without requiring complex accounting training.

Automated financial capture

The integrated system framework enables the central finance team to automatically capture distributed transactions straight into the general ledger. This automated tracking provides real-time visibility into exactly what was ordered, who initiated the request, and which regional office is responsible.

Streamlined accounts payable

The cloud database allows accounts payable teams to automatically trigger payments on goods and services as soon as they are ordered. This automated execution eliminates repetitive administrative review loops, driving immediate transaction velocity while ensuring absolute data consistency.

Certinia's impact on Muscular Dystrophy Association

  • With Certinia, MDA Reclaimed more than $10 million enabling them to reinvest these funds into mission-critical patient programs.
  • Connected over 90 scattered U.S. offices and dismantled 64 separate database silos.
  • Successfully transitioned to a centralized service model that unifies workflows into a single Chicago office.

Unify resources, projects, and financials on a Salesforce-native PSA platform

Create high-impact results with data-driven insights. To see Certinia PSA in action, schedule a demo today.