L-Founders
Customer Success Story
L-Founders drives instant inventory visibility and rapid deal closure with Certinia and Salesforce
By replacing manual, disconnected processes with a unified platform, the retail marketing leader connects human teams and autonomous agents to manage complex, multi-year project lifecycles with absolute agility.
Summary
Before implementing Certinia and Salesforce, L-Founders faced siloed operational data, manual catalog checks, and communication delays that threatened to stall their rapid growth. Today, the company operates within "L-Force"—a single platform that unifies end-to-end tracking, integrates AI agents via Slack, and accelerates deal velocity from days to minutes.
Bio
L-Founders specializes in high-visibility technical loyalty programs and food retail marketing solutions for global supermarkets. Headquartered in the Netherlands, the enterprise manages complex, long-term consumer campaigns that require extensive cross-discipline collaboration.
Products
Industry
Company Size
Medium (500+ employees)
Results
L-Founders established sustainable operational improvements across the entire project lifecycle.
Business Challenge
Segmented operational tools and manual workflows created visibility gaps across multi-year campaigns.
As L-Founders expanded its footprint across EMEA, managing complex supermarket loyalty programs required constant cross-departmental communication. However, relying on separate, disjointed software solutions risked isolating teams and halting operational momentum.
- Manual Supply Chain Lag: Vague product requests forced inventory teams into days of manual catalog audits and phone calls.
- Isolated Operational Silos: Choosing separate, specialized software risked dividing critical disciplines into disconnected data pockets.
- Extended Project Timelines: Managing campaigns that stretch up to two years made it difficult to maintain continuous alignment across changing disciplines.
- Architecture Agility Concerns: Legacy technology systems lacked the foundation required to handle large-scale enterprise growth.
- Delayed Deal Responsiveness: Slow verification loops meant the team risked missing key opportunities due to delayed client communication.
Leadership reached a critical tipping point where choosing between independent software tools or a singular, platform-wide strategy would decide their future ability to scale.
By building on the Salesforce platform and integrating Certinia with Agentforce and Slack, we've created a unified engine where humans and agents collaborate seamlessly. We've replaced manual, days-long inventory searches with instant AI-driven answers, enabling our team to close deals in minutes.
The Solution for L-Founders
Committing to a single-platform architecture provided one true record for enterprise operations
L-Founders deployed Certinia Financial Management Cloud natively on Salesforce, creating an internal ecosystem named "L-Force" to anchor all daily business data.
Dismantling Operational Data Fragmentation
By utilizing Certinia alongside Salesforce, L-Founders brought order, procurement, inventory, and financial planning into one centralized database. This unified environment allows internal users across every department to view the exact same customer data, completely eliminating old operational boundaries.
Activating Autonomous AI Stock Matching
To accelerate response times, L-Founders integrated Slack and Agentforce directly on top of their Certinia foundation. This combination allows human employees and AI agents to query live stock records via text conversations, turning long inventory checks into instant, automated replies.
Unifying the Full Project Lifecycle
The complete timeline of a retail loyalty program—from early planning and store campaigns to final returns—is tracked inside the single system. Teams can manage long-term campaigns lasting up to two years without losing data history or contextual collaboration.
Business Impact
- Automated stock matching slashes response windows from days to minutes, allowing sales teams to satisfy clients and secure revenue much faster.
- Transitioning to an enterprise-grade platform removes architecture bottlenecks, ensuring the business is fully prepared to double its headcount.
- Integrated workflows build transparent collaboration across channels, keeping all internal teams connected throughout the project life cycle.
- Direct collaboration with Certinia and Evoltry Consulting B.V. ensures complete alignment on future product features and long-term strategy.
Run your services business with clarity, speed, and confidence
See how the Certinia PSA suite and Veda work together to connect your entire lifecycle—and make every step smarter.
