L-Founders
Customer Success Story
From Silos to Speed: How L - founders of loyalty Scaled Operations with Certinia and Salesforce
By unifying operations, L - founders of loyalty has turned fragmented workflows into a high-speed engine for commercial success. This transformation not only streamlines critical internal processes but also provides the scalable, enterprise-grade foundation necessary to support the company’s ambitious growth trajectory. This strategic shift empowered L to eliminate bottlenecks, boost efficiency and secure a competitive edge in the fast-paced retail technology market.
Summary
Before implementing Certinia and Salesforce, L-Founders faced siloed operational data, manual catalog checks, and communication delays that threatened to stall their rapid growth. Today, the company operates within "L-Force"—a single platform that unifies end-to-end tracking, integrates AI agents via Slack, and accelerates deal velocity from days to minutes.
Bio
L-Founders specializes in high-visibility technical loyalty programs and food retail marketing solutions for global supermarkets. Headquartered in the Netherlands, the enterprise manages complex, long-term consumer campaigns that require extensive cross-discipline collaboration.
Products
Industry
Company Size
Medium (500+ employees)
Results
Unifying operations on a single platform created an enterprise foundation that drives immediate deal velocity and long-term commercial scale.
The challenge for L-Founders of Loyalty
Segmented operational tools and manual workflows created visibility gaps across multi-year campaigns.
As L-Founders of Loyalty grew, the company had to decide whether to buy individual "best of breed" software solutions for each department or commit entirely to a single platform. Choosing separate solutions for each discipline risked driving teams directly into isolated operational silos. Their pain points were:
Multi-Year Lifecycle Disconnects: Cross-discipline teams lacked a central platform to collaborate and query data across program timelines that lasted up to two years from initial lead discovery.
Manual Supply Chain Delays: Supply chain teams spent days conducting manual product catalogue checks and phone calls to verify item availability for clients.
Departmental Data Silos: Disparate tools threatened to isolate business functions, creating visibility blind spots across planning, execution, and final returns.
Risk of Revenue Leakage: Slow responses to vague client product availability requests directly increased the risk of missed commercial opportunities.
Architecture Scalability Limitations: Leadership worried that legacy technology structures could not support their aggressive enterprise revenue expansion goals.
Facing critical growth bottlenecks, leadership recognized that scaling required committing to a unified platform strategy rather than adding isolated point solutions.
By building on the Salesforce platform and integrating Certinia with Agentforce and Slack, we've created a unified engine where humans and agents collaborate seamlessly. We've replaced manual, days-long inventory searches with instant AI-driven answers, enabling our team to close deals in minutes.
How Certinia helps L-Founders
Committing to a single-platform architecture provided one true record for enterprise operations
L-Founders deployed Certinia Financial Management Cloud natively on Salesforce, creating an internal ecosystem named "L-Force" to anchor all daily business data.
Dismantling operational data fragmentation
By utilizing Certinia alongside Salesforce, L-Founders brought order, procurement, inventory, and financial planning into one centralized database. This unified environment allows internal users across every department to view the exact same customer data, completely eliminating old operational boundaries.
Activating autonomous AI stock matching
To accelerate response times, L-Founders integrated Slack and Agentforce directly on top of their Certinia foundation. This combination allows human employees and AI agents to query live stock records via text conversations, turning long inventory checks into instant, automated replies.
Unifying the full project lifecycle
The complete timeline of a retail loyalty program—from early planning and store campaigns to final returns—is tracked inside the single system. Teams can manage long-term campaigns lasting up to two years without losing data history or contextual collaboration.
Certinia's impact on L-Founders
- Automated stock matching slashes response windows from days to minutes, allowing sales teams to satisfy clients and secure revenue much faster.
- Transitioning to an enterprise-grade platform removes architecture bottlenecks, ensuring the business is fully prepared to double its headcount.
- Integrated workflows build transparent collaboration across channels, keeping all internal teams connected throughout the project life cycle.
- Direct collaboration with Certinia and Evoltry Consulting B.V. ensures complete alignment on future product features and long-term strategy.
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