Interra Global
Customer Success Story
Interra Global achieves 6x revenue growth using Certinia and Salesforce
By replacing fragmented tracking with Certinia on Salesforce, Interra Global automated business operations and established unified customer data to support rapid global expansion.
Summary
Prior to implementing Certinia, Interra Global used Sage Intacct for several years, but quickly outgrew its limited inventory capabilities. Seeking to run their financials and inventory together, they implemented Certinia Financial Managmenet (FM) Cloud, to fully automate their quote-to-cash cycle. Since partnering with Certinia in 2015, Interra Global has established a highly agile system built for long-term growth.
Bio
Interra Global is a leading provider of industrial adsorbents, specializing in delivering high-quality materials and supply chain solutions to manufacturing and energy sectors worldwide.
Industry
Company Size
Small (250+ employees)
Results
With real-time visibility across the enterprise, Certinia empowered Interra Global to forecast more accurately, efficiently manage inventory, and make faster, data-driven decisions.
The challenge for Interra Global
Overcoming disconnected applications that can not manage company size
Interra Global struggled to scale its operations due to disjointed software packages that separated accounting data from inventory records. This fragmentation forced teams to waste hours searching for data, ultimately halting operational efficiency.
Their primary pain points were:
- Inadequate inventory management: Their legacy Sage Intacct software provided a strong accounting solution but lacked the ability to manage inventory supply chains.
- Inability to scale: Operating with independent toolsets blocked the company from expanding its revenue and scaling at all business levels.
- Fragmented information silos: Disconnected software applications isolated critical business operational metrics across separate departments.
- Absence of truth: Constantly running numbers across two, three, or four different systems left leadership without a single source of truth.
- Heavy administrative tax: Reconciling data manually across independent environments created an unsustainable routine for the growing organization.
Seeking a system that could contain costs over the long run, Interra Global recognized the value of Certinia to replace its legacy structure.
Knowing it was all going to be in one area where I could see from quoting through the CRM and onto cash collection, all in one place on the Salesforce platform, I was sold.
How Certinia helps Interra Global
Connecting quote-to-cash workflows with supply chain visibility
Interra Global partnered with Certinia to bridge the gap between financial tracking and inventory workflows directly on Salesforce. Teams now have a clear internal view from original client quotes onto final cash collection, ensuring accurate data is gathered and identified across all business entities.
Seamless quote-to-cash automation
By unifying all financial workflows, Interra Global consolidated its entire operation into a single source. Leadership can easily track customer journeys from the initial CRM quote straight through to final cash collection without switching systems. This automated execution removes traditional data gaps and ensures total consistency across client records.
Efficient scaling
Over a nine-year partnership with Certinia, the firm expanded its business revenue sixfold while only increasing its team footprint by two and a half times. This remarkable efficiency provides immense cost savings, allowing the organization to scale up its capacity without expanding headcount.
Resource empowerment
Unifying accounting and inventory workflows removed the tax of running figures across disconnected packages. This optimization gave valuable time back to employees, allowing them to shift away from data reconciliation. Instead, staff can dedicate their focus to strategic decision-making, creative problem-solving, and building innovative client solutions.
Market expansion
The infrastructure perfectly positions Interra Global to enter three or four new target markets. By utilizing clear, real-time data to drive corporate decisions, the organization can aggressively pursue new growth potential while tightly containing operating costs over the long run.
The beauty behind it is that Certinia gave us more than that. We gave time back to our employees. They all of a sudden were able to spend much more time making strategic decisions, doing creative problem-solving, and finding innovative solutions to meet our customer's needs.
Certinia's impact on Interra Global
- Certinia accelerated corporate revenue sixfold over a nine-year period while only increasing the team size by two and a half times.
- Reclaimed substantial employee time from manual data routines, allowing staff to focus on strategic problem solving.
- Positioned the business to confidently expand into three or four high-potential new markets while maintaining strict cost controls.
Unify resources, projects, and financials on a Salesforce-native PSA platform
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