Ansarada
Customer Success Story
Ansarada achieves an 86% faster revenue close rate using Certinia accounting
By consolidating three systems onto Certinia, Ansarada eliminated a 24-day invoicing lag to speed up time-to-invoice by 75%.
Summary
Ansarada partnered with Certinia to replace manual financial workflows with a flexible, automated cloud accounting solution. By consolidating data onto their Financial Managment (FM) Cloud, the finance team gained clarity into global customer accounts. This transformation allowed the organization to achieve a completely integrated customer journey, execute immediate invoicing, and lower daily administrative workloads.
Bio
Ansarada is a global platform-based business that helps organizations manage sophisticated workflows and critical business information. Operating across international boundaries, the company handles complex financial processes involving multiple currencies and global bank accounts.
Industry
Company Size
Small (250+ employees)
Results
Transitioning to Certinia compressed critical operational timelines, giving Ansarada's finance team the clarity needed to support continuous business growth.
The challenge for Ansarada
Scaling financial operations past the limitations of disconnected legacy systems
As Ansarada transformed to a platform-based business, it struggled to scale internal processes to support anticipated business growth. Relying on manual spreadsheets across separate applications slowed down financial operations.
Their primary pain points were:
- Scalability constraints: A lack of integration between commercial systems and the finance setup forced the team to resort to manual processes.
- Invoicing cycle lags: The team faced an inefficient 24-day delay before generating client invoices, causing major friction in cash flow visibility.
- Prolonged period closes: Internal administrative workflows were slowed by separate data environments, requiring a full week for the team to complete standard reporting cycles.
- Strenuous multi-currency matching: Reconciling cash entries across a diverse global framework required eight hours of manual tracking every single day.
- Reactive operational insights: Operating without unified business records restricted the finance function to reactive month-end reporting.
Ansarada needed more than a quick fix—they required a scalable solution that could unify their financial forecasting software, capacity planning tools, and resource management systems into one seamless platform.
Certinia integrates seamlessly with our business to drive a continuous accounting cycle.
How Certinia helps Ansarada
Unifying global cloud accounting to maximize financial agility
With Certinia Accounting, Ansarada's finance team gains clear visibility into finances and can easily handle more sophisticated finance operations to drive better cash flow. Certinia's native Salesforce integration provides Ansarada with a powerful platform for agility and scalability on demand. As a result, Ansarada can grow its business at will.
Integrated end-to-end customer journeys
Because Certinia connects all essential business information to finance, Ansarada can provide a seamless, end-to-end customer journey. This comprehensive environment links everything from the moment customers first engage with Ansarada to the final point they pay their invoice.
Accelerated billings and day-one invoicing
Since adopting Certinia, Ansarada now invoices faster and earlier. Instead of enduring a 24-day lag before invoicing and spending one full week to close, the finance team can invoice immediately within a single day. This shift translates to a smooth process for clients and a faster time to revenue for the organization.
Automated multi-currency cash matching
Even with multiple currencies and bank accounts distributed around the globe, finance can now match cash in just a few hours. This automated connectivity cuts tracking times down from eight hours per day. Ultimately, connecting accounting with broader business data makes it possible to view the exact value of customer relationships.
We needed to evolve from month-end reporting, and empower our lean financial team to conduct robust financial planning and analysis
Certinia's impact on Ansarada
- Certinia sped up invoicing timelines by 75%, shrinking a 24-day processing lag down to immediate single-day invoicing.
- Reconciling global accounts across multiple international bank accounts now takes a few hours instead of eight hours per day.
- The corporate revenue close cycle accelerated by 86%, allowing the finance team to shift from reactive tracking to robust planning.
Unify resources, projects, and financials on a Salesforce-native PSA platform
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