Virtual Workshop

Beyond the Tools: Designing AI-Driven Growth That Lasts

Close the hidden investment gap between technology infrastructure and the human systems required to turn pilots into performance.

Thursday, June 25, 2026 1:00 PM ET | 6:00 PM BST

The Playbook for Sustainable AI Growth

AI is reshaping the customer journey, but while the technology gets funded, the human infrastructure required to make it stick is left behind. This session explores the three critical levers—trust, work redesign, and enablement—that separate organizations scaling real AI growth from those still waiting for pilots to pay off.

What you’ll learn

Activating the Trust Lever

Discover how driving internal motivation and customer brand trust directly impacts spend expansion and overall adoption velocity.

Executing Work Redesign

Learn the practical steps needed to deliberately restructure roles, workflows, and decision rights to beat standard AI ROI expectations.

Closing the Readiness Gap

Establish a dedicated enablement framework utilizing change agents and protected spaces so employees can successfully adapt behavioral patterns.

You don’t want to miss this

Deloitte Digital research reveals a massive operational imbalance: 93% of AI spend goes to technology, while only 7% goes to the human and operational structures required to make it stick. Join our session to learn practical tips that you can apply to your organization.

Trust: The Hidden Prerequisite.

High-trust workplaces see 2.2x higher employee motivation, and trusted brands are 3x more likely to expand customer spend. Trust is exactly where AI-driven growth is won or lost today.

Work Redesign: The Missing Investment.

Sustainable AI value requires intentional redesign of roles, decision rights, and workflows — not just new tools. Organizations that do this are 2x more likely to exceed their AI ROI expectations.

Enablement: The Readiness Gap

Teams can't transform without time to learn. Real growth requires a deliberate investment in enablement infrastructure: change agents, applied skill-building, and protected space to adapt.

Meet Our Speakers

Kate Cohen

Managing Director, Deloitte Digital

Kate Cohen is a Managing Director and Work Design leader in Deloitte's Human Capital practice. She advises organizations on AI-enabled workforce strategies that scale human potential and unlock sustainable growth. Kate guides clients in evolving operating models and designing AI-driven enterprise solutions that last beyond the initial build. A recognized innovation leader, she brings a proven record of driving strategic transformation at the intersection of people, work, and technology.

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