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AI Transformation of Consulting and Services [Consulting Magazine 2026 Top Consultants Professional Series]

Certinia Chief Business Officer Prasad Sulur speaks at the 2026 Top Consultants event on why most firms deploying AI today are stuck in what he calls the microproductivity trap: shaving 10 to 20% off individual tasks while the underlying workflow stays the same. He argues real transformation means redesigning the work itself, not just speeding up the old plan, and walks through Certinia's view of the services tech stack of the future, built on AI agents, a workflow layer and a data layer working together.
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