Mimi Spier

Mimi Spier is Chief Marketing Officer at Certinia, bringing more than 25 years of experience helping B2B technology companies drive sustainable, scalable growth. She has led high-performing marketing teams across SaaS, AI, cloud, and data platforms, with a focus on building repeatable growth engines that improve pipeline quality, conversion, and go-to-market effectiveness.

Known for her foundation in product marketing and a business-first approach, Mimi partners closely with sales, product, and executive teams to sharpen positioning, define and expand market categories, and drive measurable business outcomes. Prior to Certinia, she held senior leadership roles at companies including Oracle, SAP, and VMware, combining the operating discipline of global enterprises with the agility of high-growth environments.

Mimi serves on the boards of Best Buddies and the Anti-Defamation League (ADL), and on the advisory boards of Emerix.ai, Validminds.ai, and Foresight.works. She lives in Austin, Texas, with her husband and three children.