Deb Ashton

Deb Ashton co-founded Certinia in 2009 through a collaboration between Salesforce and Unit4, building the company from a team of 27 to a global organization of nearly 1,000 employees, serving approximately 1,400 customers worldwide. For more than two decades, she has led teams across product, engineering, support, success, experience, and services, giving her a firsthand view of every stage of the customer journey.

As Senior Vice President of Strategic Customer Experience, Deb sets the standard for how Certinia shows up for its customers. She runs the company's listening programs and data analysis to identify what customers need at every touchpoint, then turns those findings into improvements across Certinia's products and services. Under her leadership, Certinia has consistently achieved record levels of customer satisfaction, a direct result of the data rigor and customer focus she has built since day one.