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The AI blind spot at the point of sale, where only 8% see an AI agent opportunity.

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Why sales-to-delivery handoffs hit technology companies harder (36% vs. 27% of professional services firms).

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Where retention breaks down, and why services teams are the least likely to own NRR goals.

Promotional banner for the "2026 Global Service Dynamics Report | Technology Services Edition" by Certinia. The main title reads "Before the Signature," with the subtitle "What 613 technology leaders say about AI, pricing, and the work that starts before the deal closes." Key statistics shown: * 74% view professional services as a profit center.  * 70% report moderate or significant success from AI deployments.  * 8% rank scoping, pricing and proposals among top AI agent opportunities.

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