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SALESFORCE-NATIVE SERVICES OPERATIONS ENGINE

Is your team stranded on Gainsight Island?

Trapping CS on an island forces an outdated strategy that fractures the customer journey, introduces data custody risks, and leaves teams unable to prove NRR impact. Discover how a unified GTM engine protects your growth by operating 100% natively on Salesforce. Watch our on-demand webinar to discover how native Salesforce alignment gives you the power to prove your value.

Empowering 1,400+ customers

See how Certinia maximizes customer lifetime value with the Salesforce-native advantage

Feature
Certinia
 
Customer Success Cloud
The Native Advantage
Gainsight 

Customer Success
The Integrated Model
Data Security
  • Inherits Salesforce’s trust and security model meaning data never leaves the secure platform.
  • Relies on tokens/APIs for data exchange, creating external exposure points.
Platform Architecture
  • 100% native on the Salesforce platform (OEM), seamlessly extending your secure CRM environment.
  • Isolated tech stack requiring a complete separate platform, standalone logins, and custom middleware. 
Data Integrity & Visibility
  • Single, unified data model, allowing for a true real-time 360° customer view.
  • Requires ETL & data sync across databases, increasing latency risk.
AI & Intelligent Automation
  • Context-driven AI automates routine data hunting so CSMs have full context to focus on high value customer interactions.
  • Off-platform sync bridges relying on MCP connectors to pipe data, forcing their AI to run in a lagging context vacuum.
Operational Simplicity
  • Lower TCO & operational complexity by leveraging existing Salesforce skills.
  • Requires dedicated admins for integration and maintenance.
GTM Collaboration
  • One customer-facing team with a seamless end-to-end journey.
  • Disjointed hand-offs between pre-sales and post-sales teams.

 

Audit your integration security

Integration is more than a technical hurdle—it’s a point of failure. When customer data lives outside the Salesforce Trust Domain, you face potential data custody issues, fragmented AI insights, and unnecessary complexity.

Stop managing risk and start eliminating it. Take our comprehensive assessment to evaluate your current setup and discover how a Salesforce-native solution:

  • Inherits Salesforce’s enterprise-grade compliance and security standards
  • Unifies customer data on a single source of truth 
  • Lowers TCO and eliminate the need for dedicated resources
  • Guarantees stability through every new Salesforce release
CS Risk Assessment Feature

Your CS Cloud ROI

0 %
increase in NPS scores
0 %
reduction in churn
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increase in renewals and expansion

Expose the true costs of an isolated CS platform

Gainsight pioneered the CSM role, but their siloed strategy has hit a wall. While they bolt acquired AI onto a fragmented data structure, your team is left navigating a permanent context gap that leaves you vulnerable. You shouldn’t have to guess at customer value just because your platform lives in the past.

Are silos stalling your customer time-to-value?

When Gainsight isolates post-sales, your team is left working in a vacuum. Why settle for an island when you can connect the entire journey on one native platform?

Are you gambling with your customer data?

Gainsight’s reliance on APIs for data exchange creates a vulnerable attack surface. Why settle for an integration when you can have a foundation?

Can your department survive intense budget scrutiny?

Operating on an island makes it nearly impossible to trace daily CS milestones to core financial metrics. Certinia unifies your data foundation, so you can confidently defend your charter.

There's a more secure, more efficient way

Certinia Customer Success Cloud collapses the pre-sales and post-sales divide. Running 100% natively on Salesforce replaces isolated monitoring with a unified GTM engine.

  • Inherit Salesforce’s enterprise-grade protection automatically
  • Unify Sales, Services, Support, and CS on a single customer record
  • Connect daily milestones directly to financial metrics
  • Leverage existing Salesforce architecture and skills

Get a personalized demo of Certinia Customer Success Cloud today.

Why customer success leaders choose Certinia

One platform. No boundaries.

See why industry leaders trust the only Salesforce-native customer success platform to drive predictable outcomes without the risk of external integrations.
Employee on laptop using Certinia's Schedule Optimization with AI to spot bottlenecks and ensure on-time project delivery