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    Data analysts using professional services automation with AI to identify customer payment trends and improve DSO
    CERTINIA AI

    Your path to autonomous services delivery

    The traditional professional services model has always been challenged by staffing limitations and the ticking billable hour. But today, AI is completely reshaping how work gets done. Future-proof your business with Certinia AI and build your path to more autonomous services delivery.

    Certinia is leading the AI evolution for services businesses in three phases

    Help your teams get stronger today while moving confidently toward an AI-powered future.

    Phase 1: Automated PSA

    Non-Agentic AI

    Phase 2: Assistive PSA

    Partially Agentic AI

    Phase 3: Autonomous PSA

    Fully Agentic & Orchestrated AI

    Phase 1: Get AI-ready with the right foundation

    To master AI, you must first master your core services delivery processes. Certinia provides the essential foundation for meaningful and reliable AI implementation.

    Establish data integrity

    AI needs clean, unified data to work effectively. Get to a single source of truth with Certinia to simplify estimation, resource management, project management, and services financials.

    Reduce staffing bottlenecks

    Stop forfeiting revenue (up to 70%) because you can’t mobilize qualified consultants fast enough. Certinia solves the issues by unifying sales, delivery, and finance.

    Grow your profits

    When you invest in foundational PSA strengths, you'll increase utilization, improve project margin, and unlock greater efficiencies for more profit.

    Phase 2: Optimize performance and profits with Assistive AI

    Certinia is leading the Assistive Era now, deploying targeted AI solutions to optimize your PSO Operations and Customer Success teams.

    *Certinia’s AI capabilities are available via our Early Adopter program

    Phase 3: Shift to more autonomous PSA

    Prepare your business for the next services economic model where capacity becomes elastic and focus shifts to achieving client outcomes.

    Legacy services models are built on scarcity, limiting your growth potential and market reach. The biggest constraints today are:

    • Pipeline Capture: Only 10-20% of qualified opportunities are addressable with human capacity.

    • Staffing Model: Revenue and delivery is trapped within the traditional, pyramid structure.

    Resource manager gains real-time visibility into utilization and bench rates using Certinia PS Cloud

    The Autonomous Future

    Take part in preparing to unlock the trillion-dollar prize with Autonomous PSA.
    • Unprecedented Capacity: AI can increase pipeline capture to 70-90% by blending human expertise with elastic digital labor.

    • The Hybrid Workforce: Staffing structure evolves to the AI-augmented Diamond, where human leaders orchestrate a massive base of digital agents.

    WHITE PAPER

    Unlocking a Trillion Dollar Opportunity for Professional Services with Autonomous PSA

    Read the White Paper

    Why choose a Salesforce-Native PSA for AI adoption

    Our vision for achieving Autonomous PSA calls for a unified architecture based on the four essential pillars of autonomy:

    What our customers are saying

    Ready to start putting AI into action?

    See how Certinia AI instantly transforms your services organization. Book your free demo and discover the AI that's already reshaping workflows for industry leaders.
    Certinia dashboards give real-time visibility into project actuals, expenses, and resource requests