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FORRESTER STUDY

Improve Customer Centricity and Unlock Lifecycle Visibility with PSA Solutions

Why Breaking Technology Silos Across Your Customer Functions is Critical for Driving Professional Services Business Growth
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Download the study to find out:

  • The critical PSA functionalities most organizations are missing
  • How these gaps lead to operational inefficiencies and hinder client value delivery
  • The proven impact of comprehensive PSA solutions on business outcomes and customer success

Services leaders like you need more from their PSA

Did you know that 78% of services organizations want to get more out of their Professional Services Automation (PSA) solution? And a staggering number struggle with basic functionalities like accurate forecasting and resource alignment?

Forrester Consulting, in a study commissioned by Certinia, surveyed 623 decision-makers to explore the critical gaps in PSA and their impact on customer centricity.

The study reveals both the hidden challenges and opportunities within PSA, and how insufficient tools are directly impacting operational efficiency, client value, and revenue growth.

Don’t let outdated PSA tools limit your potential. Learn how to unlock growth and improve customer lifecycle visibility today!

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