Your Ultimate Guide to Certinia at Dreamforce 2025

Dreamforce 2025 is just around the corner, and the Certinia team is ready to connect. Once again, we've taken over Fogo de Chão—just across the street from the Moscone Center—to showcase how the world's best services organizations deliver customer value with certainty.

This year, our entire presence is built around three strategic themes designed to solve your biggest challenges: 

• Orchestrate People and Work: Drive growth and higher margins by matching supply and demand with precision, at scale
• Unify Sales, Delivery, and Customer Success: Move from siloed handoffs to connected value delivery
• Transform Outcomes with a Human & Agent Workforce: Shift from task automation to outcome orchestration
  

This post is just a sneak peek of some of our sessions, meetings, and networking events. Be sure to explore the complete schedule of our Dreamforce events and book a 1:1 meeting with our team!

Expert Sessions You Won't Want to Miss

Our exclusive sessions are packed with insights from leaders at some of the world's most innovative services organizations. Seating is limited, so be sure to request your spot now!

One Journey, One Team: Connecting Services and Success for Customer Value

Date: Tuesday, October 14, 4:00 pm - 4:45 pm PT

Speakers: Simon Creasey (VP, Customer Success & Lifetime Value Worldwide, HPE), Simon Macklin (SVP Customer Success EMEA, Salesforce) and DJ Paoni (CEO, Certinia)

Details: Customers don’t experience your company in silos—so why should your teams work in them? In this session, discover how leading organizations like HPE and Salesforce are unifying Professional Services and Customer Success on Certinia’s Salesforce-native platform to deliver connected, high-value experiences. Learn how shared visibility, predictive insights, and intelligent handoffs are transforming fragmented operations into one cohesive customer journey. See how Certinia helps every team stay aligned to outcomes, from opportunity to ongoing value.

Powering the Next Era of Services: Certinia’s Product Roadmap Breakfast

Date: Wednesday, October 15, 7:30 am - 9:00 am PT

Speaker: Raju Malhotra (Chief Product & Technology Officer, Certinia)

Details: Join Certinia’s Chief Product & Technology Officer, Raju Malhotra, for a look at the future of Certinia’s platform. This exclusive session will cover our strategic product vision and upcoming innovations in AI, resource management, and the connected services journey. Breakfast will be served.

From Vision to Scale: How AWS and PwC Are Transforming Professional Services Delivery

Date: Wednesday, October 15, 9:30 am - 10:15 am PT

Speakers: Amy Richmond (Managing Director, PwC), Shally Stanley (VP Professional Services North America, AWS), and DJ Paoni (CEO, Certinia)

Details: After going live with Certinia’s Professional Services Cloud, Amazon Web Services (AWS) and PwC are reimagining how they deliver value at scale—unlocking new levels of agility, visibility, and precision in a complex global environment. In this session, we’ll explore how AWS and PwC are helping reshape the future of enterprise professional services delivery. You'll hear how AWS and PwC successfully scaled to thousands of users on PS Cloud, and dive into the “how” behind their implementation journey—from change management and global rollout to real-time talent alignment and demand forecasting. Don’t miss this compelling story of innovation and operational transformation, showcasing what’s possible when a forward-looking strategy meets world-class execution.

The Agentic Era: How AI is Reshaping Services Work

Date: Wednesday, October 15, 4:00 pm - 4:45 pm PT

Speakers: Kurt Kuelz (Sr. VP, Global Customer Success, Siemens), Ben McCarthy (Editor-in-Chief, Salesforce Ben), and Raju Malhotra (Chief Product & Technology Officer, Certinia)

Details: Siemens is an Agentic AI early adopter who is pioneering the use of Certinia with Agentforce to blend human talent with agentic automation across the services lifecycle. Learn from Siemens SVP of Global Customer Success Kurt Kuelz how they’re orchestrating delivery at scale, fulfilling more pipeline, and shifting from task-level productivity to true outcome-based execution. Kurt will be joined by Ben McCarthy, Editor in Chief of SalesforceBen.com, who will share his perspective on the evolution of Agentforce and the latest updates coming out of Dreamforce 2025. This session explores what’s possible when people and AI work together—seamlessly, intelligently, and with enterprise trust.

Networking, Receptions, and Fun

Dreamforce 2025 Kickoff Happy Hour

When: Monday, October 13, 5:00 pm - 7:00 pm PT

Details: We’re starting Dreamforce with a winning play. Join us, Salesforce, and Ladd Partners as we stream Monday Night Football and get the week started with great conversations.

Sleight & Sip: A Magical Happy Hour

When: Tuesday, October 14, 5:00 pm - 6:30 pm PT

Details: Add a little magic to your week. Enjoy delicious drinks, delectable bites, and a roving magician who will leave you wondering, "how did they do that?" Sponsored by Salesforce and VFP Consulting.

Soundcheck Social

When: Wednesday, October 15, 5:00 pm - 6:30 pm PT

Details: The music starts here. Pregame for Dreamfest with us and our sponsors Salesforce and Avalara as DJ Erica Landia spins tracks from headliners Metallica and Benson Boone!

Where to Find Us

There are two great ways to connect with us during Dreamforce. You can find our team inside the Moscone Center at the Dreamforce Campground, where we'll have live theater sessions and experts on hand. For a more in-depth experience, meet with us just across the street at Fogo de Chão (201 3rd St), which will be our main hub for all expert sessions, one-on-one meetings, and evening receptions.

We look forward to seeing you in San Francisco to discuss how you can orchestrate your teams, unify the customer journey, and transform your business with certainty. Book your meeting or RSVP for a session today!