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    Are you tracking the right KPIs to grow your services business?

    Sridhar Parameshwaran – Senior Director of Value Engineering (International) – at Certinia
    Sridhar Parameshwara

    According to TSIA, services revenue now accounts for 66% of the technology and services sector, a shift that brings new opportunities—and new challenges. 

    As services leaders, we’re tasked with growing revenue, maintaining healthy margins, and managing risks, all in a world of increasing complexity.  

    The secret? Keeping a close eye on the KPIs that truly matter.

    In my recent article for Enterprise Times, I explored how tracking the right KPIs can help your services business flourish. Metrics like billable utilization, revenue leakage, and proposal win rates not only inform you of where your business stands, they empower you to act decisively. 

    For instance, tracking utilization reveals how effectively your team is deployed, while monitoring leakage ensures you’re capturing all earned revenue. These data points can provide you with an actionable roadmap for maximizing revenue/profitability and delivering better outcomes for your customers.

    Tracking the right KPIs can also provide a window into operational efficiency and workforce engagement. Are your employees overbooked or underutilized? Are you inadvertently leaving money on the table with outdated systems or manual processes?

    Curious about how metrics like variance between budgeted and actual costs or days of sales outstanding (DSO) can help you spot inefficiencies and mitigate risks before they escalate? Or perhaps you’re wondering how to bridge the gap between your sales pipeline and resource availability for a smoother project handoff? The full article covers all of this and more, offering a blueprint for smarter decisions in today’s services-driven economy.

    I invite you to read the full article on Enterprise Times to learn how focusing on the right KPIs can transform your services business and help you confidently tackle what’s next!

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