Prasad Narasimhan Sulur

Prasad Narasimhan Sulur serves as Chief Business Officer at Certinia, where he is responsible for defining the company’s long-term corporate strategy and competitive positioning. In this role, Prasad oversees corporate development and identifies new avenues for market expansion. He also leads the commercialization of Certinia’s AI strategy, ensuring that the company's product innovations translate into sustainable business value for customers.

Prasad joined Certinia after two decades at Bain & Company, where he was a senior leader in their Software, Cloud, and Services practices. During his tenure, he led over 350 projects working with software companies, services companies, and IT organizations on topics including strategy, growth, AI, M&A, go-to-market (GTM), pricing, and product. He is one of the key authors of Bain’s software playbook, services value creation, and AI impacts on software and services. 

Earlier in his career, Prasad held product management and software development roles at i2 Technologies (now part of Blue Yonder). He holds an MBA from the Tuck School of Business at Dartmouth College where he was an Edward Tuck Scholar, and a master’s degree in systems engineering from the University of Cincinnati.

Outside of the office, Prasad is an avid sports enthusiast with an interest in many activities including biking, racquet sports, and golf.