OUR LEADERSHIP TEAM
Deb Ashton
Founder & Senior Vice President, Strategic Customer Experience
Deb Ashton founded Certinia through a strategic collaboration between Salesforce and Unit4. Deb’s vision and leadership were pivotal in scaling Certinia from a founding team of 27 to a powerhouse of ~ 850 employees, serving ~1400 customers globally to deliver customer value with certainty. As the leading voice for Certinia’s customer experience, Deb prioritizes the delivery of moments that matter. She harnesses holistic listening programs and data analysis to understand the intricacies of the customer’s journey. Deb's dedication to innovation ensures that Certinia’s products and services continually evolve to elevate customer experiences.